LPQ LPC
LPF Press Release  

LPF | Staff

Staff Member Role
Gene Smith, LPC President
David Phillips, LPC Operations Manager
Christina Kendall Marketing and Operations Coordinator
Ashley Bartol Recertification and Operations Coordinator
Chris Duke, LPC Business and Operations Specialist
Brandi Priest Operations & Business Development Specialist
Catherine Penizotto Academic & Retail Partnerships Liaison
Glenn Master Student Liaison
Gary Locust, LPC Staff Writer


























Gene Smith, LPC

Gene Smith, LPC
President

Gene is the president of The Loss Prevention Foundation (LPF) an international leader in educating and certifying retail loss prevention and asset protection professionals. LPF’s mission is to advance the retail loss prevention and asset protection profession by providing relevant, convenient and challenging educational resources.

Gene is a member of Academy of Criminal Justice Sciences, Alpha Phi Sigma Alumni, ASIS, Loss Prevention Research Council (LPRC), National Association for Shoplifting Prevention (NASP) Advisory Board. He has served on the RILA & NFSSC Loss Prevention Steering Committees and is a past advisor to the Advisory International Council of the Asia Retail Congress. He is a regular contributor to industry related magazines such as the LossPrevention magazine, Integrated Solutions for Retailers and Security Director News. A frequent speaker at academic, retailer LP and trade association conferences, often quoted in industry related articles and has been featured on NBC. Gene has provided career counseling to thousands of LP professionals, universities curriculum committees and industry trade association committees. Gene is currently serving on the Security Management Industry Advisory Council (IAC) for the American Public University System which represents over 115,000 students. He is also serving on a national standards committee representing all criminal justice and private security sector curriculum.

He is formerly the president of Downing & Downing, North America’s largest executive search & consulting firm specializing in providing human resource solutions for the Retail Loss Prevention, Asset Protection, Safety & Audit Industries. He is recognized as being an industry leader and subject matter expert on talent assessment and acquisition. He has conducted assessment interviews and career counseling with thousands of industry associates and has conducted industry organizational and consulting reviews designed to maximize resources and deliver value

Gene spent twelve years in the retail loss prevention industry, holding various directorships with Federated, Consumers Catalog Showrooms and Revco Drug Stores. Two years as a loss prevention training manager with Federated Department Stores where the passion for professional development, industry specific education and training was defined.

He is a graduate of Eastern Kentucky University, where he earned a Bachelor of Science degree in Police Administration and an Associate of Arts degree in Security & Public Safety. EKU has also acknowledged him as a Distinguished Alumni for his service in the Loss Prevention and Security industries..

Email(Attention: Gene Smith, LPC, President ) or Phone (704) 837-2521


David PhillipsDavid Phillips, LPC
Operations Manager

David Phillips is Operations Manager for the Loss Prevention Foundation. He is responsible for delivering customer service, technological services and marketing service to enhance LPF’s operations as well as delivering personal assistance and special projects to LPF’s top executives.

David comes to us with a 15 year background in Information Technology and Quality Assurance consulting. As a former U.S. Army Officer - MP and Air Force Enlisted - Security Police, David brings over 9 years of combined military experience and police training. Dave has also held loss prevention positions with Sears and The Bon Ton.

David is LPCertified (LPC) and is currently seeking to bring more attention to the foundation's Hire-A-Vet program. Currently there are over 200 vets enrolled -looking for information on placement in loss prevention. Interested employers, who are seeking to hire vets in LP, are invited to give David a call to learn more.

David is the owner and operator of David L Phillips Services, a private consulting firm through which he sub-contracts specific, professional talent and services as needed for the LPF.

Email (Attention: David Phillips, LPC, Operations Manager) or
Phone (585) 924-3247


Christina KendallChristina Kendall
Operations and Marketing Coordinator

Christina Kendall is the Operations and Marketing Coordinator for The Loss Prevention Foundation. She is responsible for delivering operational support in all LPF areas but specializes in our "members only" services. Christina also coordinates most LPF marketing initiatives and serves as the liaison with our outsourcing resources.

Christina has 10 years of experience in the field of administrative marketing and project management which includes positions held as Assistant Marketing Manager at a small-business public relations firm, Business Development Coordinator in the geotechnical engineering industry, as well as coordinating the online marketing efforts at Toyota of Concord. Christina has also held a position in the security industry as Payroll Coordinator for 6 years.

Christina is a graduate of UNC-Charlotte where she earned a Bachelor of Arts degree in Mass Media Communications. She is currently enrolled in the LPQ certification course.

Email (Attention: Christina Kendall, Operations and Marketing Coordinator) or
Phone (704) 405-4404


Ashley BartolAshley Bartol
Operations and Recertification Coordinator

Ashley Bartol serves the LPF as our primary recertification coordinator.

Ashley Bartol is serving The Loss Prevention Foundation as the Operations & Recertification Coordinator. A 1995 graduate of Appalachian State University in Boone, NC with a BS in Education, Mrs. Bartol has been an educator in the Charlotte-Mecklenburg school system, has worked as a public Health Educator, has been the Executive Director of a small family foundation, and most importantly, has raised two amazing teenage daughters.

She is currently working on her LPQ designation and looking forward to digging deeper into the world of Loss Prevention and Asset Protection.

Email (Attention: Ashley Bartol, Operations and Recertification Coordinator) or
Phone (704) 405-4404


Chris Duke, LPCChris Duke, LPC
Business and Operations Specialist

Chris Duke is an accomplished Loss Prevention Professional with 25+ years of retail LP experience including 18 years at the Director level with such companies as HomePlace, Cole Vision, and Dots LLC. Chris has also worked at the Corporate and Regional Level with such companies as Sears Holdings, OfficeMax, and Phar-Mor.

Chris is a Charter Member of the Loss Prevention Foundation, and Chairman of the LP Benevolent Fund

Email (Attention: Chris Duke, or
Phone(866) 433-5545 (Toll Free)


Brandi PriestBrandi Priest
Operations & Business Development Specialist | Forming the Texas State LPF Chapter

Brandi Priest is an accomplished professional supply chain and loss prevention professional with over 25 years experience. She has Bachelor's in Business Administration and a Master's degree in Project Management from the University of Phoenix EDU. She founded a Supply Chain and Loss Prevention consultancy in healthcare and retail industries; Strategic Sustainable Solutionary Services Consulting - 4SC. She has gained national recognition for her accomplishments through her large LinkedIn network and also hosts a large Loss Prevention group on LinkedIn.

Her professional experience includes working at Wal-Mart for 18 years and also held roles with Ascension Health and Avanulo. She's also the President/Founder of a ancillary services non-profit organization serving animal businesses.

Email (Attention: Brandi Priest, or
Phone(866) 433-5545 (Toll Free)


Catherine PenizottoCatherine Penizotto
Academic & Retail Partnerships Liaison

Catherine Penizotto has 30 years of retail management experience including Specialty Clothing Retail, Full Service Automotive Aftermarket, Grocery and Discount Big Box retail.

Positions she’s held include, District Loss Prevention Manager, Senior Asset Protection Manager, Regional Director of Loss Prevention, Director of Asset Protection as well as Director of Data Integrity.

Catherine has been a mentor in the NRF’s Women in LP Caucus. She is a member of the LPC Exam Committee for the Loss Prevention Foundation. Catherine wrote a feature article published in Loss Prevention Magazine  and has presented Asset Protection related topics at conferences both in the US and in the UK. Catherine is currently enrolled in the LPC course.

In 2010, Catherine established OPTIC Loss Prevention LLC, a Business Consulting and Liaison service provider focused on Loss Prevention and Asset Protection for independent retailers, business owners, and product providers.

Email (Attention: Catherine Penizotto, Academic & Retail Partnerships Liaison)


Glenn MasterGlenn Master
Student Liaison

Glenn Master is the Director of Loss Prevention for Newgistics, a transportation and logistics company specializing in returns for major retailers. Glenn has over 15 years of industry experience previously working for Office Depot, Motorola, and Henry Schein, Inc. He also works as an Adjunct Professor at Texas Christian University teaching courses in Loss Prevention and Security Management. 

Glenn’s educational background includes a Master’s Degree in Criminal Justice from the University of Cincinnati and a Bachelor’s Degree in Criminal Justice from the University of Texas-Arlington.

Email (Attention: Glenn Master, Student Liaison)



Gary LocustGary Locust, LPC
Staff Writer

Gary Locust joins us as our LPF staff writer, assisting us with writing and distributing press releases. He has 10 years of loss prevention experience in Grocery and Big Box retail. He has held several positions ranging from Asset Protection Specialist, Executive Team Leader of Asset Protection and most recently District Asset Protection Manager. Gary also served as the Research Director for the Maryland Sentencing Commission prior to becoming involved in retail loss prevention.

Gary graduated from North Carolina Central University where he earned a Bachelor of Science degree in Criminal Justice. Gary has also earned the LPCertified (LPC) credential.

Email (Attention: Gary Locust, Staff Writer)